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The South African Insurance Association ("SAIA"), represents almost all of the short-term insurance companies and is authorised to negotiate on their behalf. It has 51 members, with a chairman and deputy-chairman elected from  its Board, which governs the Association. The current chairman is Ronald Napier, Managing Director of Lloyd's and deputy-chairman is Nick Beyers of S A Eagle Insurance Company Limited.

The SAIA members abide by a Code of Conduct.

The SAIA supports Business Against Crime and the SAPS in combating crime, through participation in initiatives such as the Parts Marking Project and the National Vehicle Database and by donating mobile police stations. The SAIA is also a member of Business South Africa and is represented on the Governing Body, the Standing Committees on Economic Policy and Social Policy as well as the Committee for Education and Training.

Core functions of the SAIA are:

  • The representation of its members' interests to the public in a proactive manner.

  • The representation of its members' interests to government at all levels.

  • The provision of a forum for discussion of common interests in the short-term insurance industry.

  • The facilitation of information flow among its members.

  • Interaction with all associations operating within the insurance industry, both locally and abroad.

  • The setting of appropriate technical standards for the industry.

Visit their website at for more information.

Related News


The South African Insurance Association (SAIA) would be launching its Mzansi insurance product for shack dwellers to match the Mzansi bank account within the next few months, said Leila Moonda, a spokesperson for the association. 

She explained that the product had already been “designed” and was awaiting approval from SAIA, the Financial Services Board and the competition authorities.

“We need competition approval,” she added, because the product to be launched would be collective and the competition authorities would have to be satisfied that there was no harmful collusive behaviour among insurers. Collusive behaviour refers to an agreement to fix a price for a product or service. 

The new product will cover the household possessions of those earning less than R3 000 a month and premiums will range from less than R25 a month to R150 a month. It will cover not only the contents but also the structure of the dwellings, including shacks. 

Moonda added that the Mzansi insurance would conform to the requirements of the

financial services char ter signed by the banks and insurance companies in 2002. These include affordability and accessibility. 

Santam will be launching its product designed for the emerging market in March.


Direct insurers have apologised to brokers for advertising that slates intermediaries, and pledged to halt this practice after the Insurance Brokers Council (IBC) raised concerns about conflicting advertising messages with the South African Insurance Association (SAIA). 

The IBC, independent broker representative body with some 4 000 members nationwide, maintained that these conflicts were damaging the industry as a whole. SAIA members include both direct insurers and companies that rely on brokers. 

Willem Roos of OUTsurance apologised for the offending adverts and pledged to pursue advertising that would no longer discredit the role of brokers. 

Justus van Pletzen, CEO of the IBC, said:  “We have always maintained that there is room for all the players in the industry, but brokers do not have the resources at their disposal to counter the vast amount of money that is being spent on spreading misinformation.  This result will get us all closer to our goal of building consumer confidence in the insurance industry as a whole.”




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